Sambhrant Tiwari, YouTube packaging strategist
Your video is won or lost in one frame.
I design that frame. High-contrast thumbnails built around one clear idea, so the right viewer clicks.
01Selected work
Packaging, one frame at a time.
Real estate, finance, health and more. Every thumbnail is built around one idea a viewer gets at a glance.
Real estate3 Investors Called
Financial advisors$1 Million Minimum
HealthDon’t Get Confused
Real estate$798K → $801K
Financial advisors“Safe” Isn’t Cheap
HealthBrain → Enemy
Real estate$189M Vail Project
Financial advisors60K / Year
Motorsport$15K Humilla $500K Ferrari
Real estateWorth $400K?
Financial advisorsPossible at 60?
History1770 Une Voiture?
Real estateCan’t Open Both
Financial advisorsWho Pays the Rest?
Real estateThe $10K Blueprint
Financial advisorsThe Annuity vs. Reality
Real estateStill Falling
Financial advisorsWhich One Are You?
Real estate30 Million Trapped
Financial advisorsInsurance up to $8,000/yr
Financial advisorsIt’s Not the Money
Advisor studies are being added as I go. I’m redesigning one advisor video at a time, in public.
Select the centre thumbnail to see it full size.
Great videos still get scrolled past. That’s not a content problem. It’s a packaging problem.
02Before / After
Same video. A clearer idea.
Mac talks about kitchens where you can’t open the dishwasher and the refrigerator at the same time. It’s a real problem most homeowners don’t know to look for, and the original thumbnail never said what it actually was.
Before
After
“This comes out!” points at a change, but never shows the problem behind it.
Shows the problem itself: two doors that can’t be open at the same time.
03Process
Photoshop is the last step, not the first.
Five steps, from the video you send to the frame you upload.
Start with step one- 01
Brief
You send the video: the topic, the title, and any footage or photos you already have.
- 02
The one idea
A thumbnail that tries to say five things says nothing at 120 pixels. I reduce the video to a single idea before anything opens in Photoshop.
- 03
Two directions
Every video gets two packaging directions, so the choice in front of you is real, not a guess dressed up as a recommendation.
- 04
Refine
We refine until it’s right. Most projects take one or two rounds. I’d rather get it close on the first pass than burn your time going back and forth.
- 05
Delivered in 24 to 48 hours
Fast enough to fit a real upload schedule, without skipping the thinking in step two. Rush requests possible if you ask.
24 to 48 hours per concept once I have your video topic, title, and any footage or photos. Rush requests possible if you ask.
We refine until it’s right. Most projects take 1 or 2 rounds. I’d rather get it close on the first pass than burn your time on back-and-forth.
Generic tools and generalist designers reuse whatever worked on someone else’s channel. I work on packaging, the thumbnail and the title as one unit, so every choice (composition, contrast, text, what to leave out) is built around the one idea that makes your specific video worth clicking.
Yes. Your topic, footage, and unreleased content stay between us. Nothing gets shared or shown publicly until your video is live.
That’s what the refine step is for. If it’s genuinely not working after revisions, we talk before you pay for anything you’re not happy with.
05Let’s talk
Contact me!
Send me one of your videos and I’ll show you a packaging direction for it. If it’s a fit, we’ll talk.
- No obligation, no pressure
- Reply within 24 hours